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Why Quality Brands Can Never Truly Hide Behind New Names
Manage episode 483561993 series 3374561
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Chapters
1. HBO Max Returns to Its Roots (00:00:00)
2. Brand Equity vs Brand Recognition (00:01:47)
3. Warner Bros Discovery Strategic Rebranding (00:05:15)
4. Reasons Companies Rebrand (00:07:22)
5. Effective Branding Principles (00:09:20)
6. Commoditizing the Ordinary (00:12:55)
253 episodes
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