Most builders want growth. Jason built a machine. From starting over at 35 with nothing, to running one of the most systemized, innovative custom shops in the country. Fat Fender Garage is the blueprint for anyone trying to scale a real business in this industry.

Jason doesn’t just build high-end trucks. He builds teams, systems, margins, and culture, all with ruthless clarity and hard work. In this episode, we get real about money, clients, time, branding, leadership, and how to avoid the traps that take most shops down.

"I am responsible for my future. No one’s going to hand me anything—I have to work for it." – Jason Noel

- The moment Jason lost everything at 35—and how it shaped the business leader he is today

- Why data and numbers are the backbone of scaling a business without chaos

- Jason’s take on building a strong brand and why your online presence is a job interview you’re not present for.

- Why Jason tells more customers “No” than “Yes”—and how that protects the business

- A look inside Fat Fender’s two assembly lines and station-based workflow that moves projects

- The constant battle against "scope creep" and how it can destroy your efficiency and profits.

- The financial mistake of hiring cheap labor and the massive returns from investing in six-figure employees.

- Why his family and kids will always be a higher priority than the shop, no matter how successful it gets.

- Instagram: https://www.instagram.com/fatfendergarage

- Website: www.fatfender.com

- YouTube: https://www.youtube.com/@FatFenderGarage

- Facebook: https://www.facebook.com/fatfendergarageaz

- TikTok: https://www.tiktok.com/@fatfenderaz

- Website - https://www.n-ccarpet.com/

- Facebook - https://web.facebook.com/nccarpetmachines/

- Instagram - https://www.instagram.com/nc_carpet_binding/