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The Freshly Minted: Suzette Ayotte on Building a Purpose-Driven Brand

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Manage episode 497199953 series 2924138
Content provided by National Bicycle Dealers Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by National Bicycle Dealers Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

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In this episode, we sit down with Suzette Ayotte, founder and owner of MINT socks, to talk about her evolution in the cycling industry and what inspired her to launch her own brand. After decades as an inside sales rep, marketing director, and PR firm owner, Suzette now designs and delivers premium Italian-made socks to shops across the country.

She shares why personal connections with retailers matter and how she brings purpose to every part of her business. It’s a conversation about reinvention, resilience, and making every phone call count.

Support the show

  continue reading

506 episodes

Artwork
iconShare
 
Manage episode 497199953 series 2924138
Content provided by National Bicycle Dealers Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by National Bicycle Dealers Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

In this episode, we sit down with Suzette Ayotte, founder and owner of MINT socks, to talk about her evolution in the cycling industry and what inspired her to launch her own brand. After decades as an inside sales rep, marketing director, and PR firm owner, Suzette now designs and delivers premium Italian-made socks to shops across the country.

She shares why personal connections with retailers matter and how she brings purpose to every part of her business. It’s a conversation about reinvention, resilience, and making every phone call count.

Support the show

  continue reading

506 episodes

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