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Intense: Building on a Legacy of Innovation

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Manage episode 475839768 series 2924138
Content provided by National Bicycle Dealers Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by National Bicycle Dealers Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

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This episode’s guest is Mike Carr, Vice President of Sales and Marketing at INTENSE, to explore the brand's storied history of innovation and focus on building future success.

From its humble beginnings in the 1990s with founder and CEO Jeff Steber crafting aluminum frames in his garage, to developing performance-proven carbon models, INTENSE has always been focused on “form and function."

Mike shares how that spirit of craftsmanship and performance continues to drive the company’s evolution in today’s challenging landscape, along with the exciting new IBD-focused initiatives to reshape the future of retail partnerships.

Support the show

  continue reading

486 episodes

Artwork
iconShare
 
Manage episode 475839768 series 2924138
Content provided by National Bicycle Dealers Association. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by National Bicycle Dealers Association or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Send us a text

This episode’s guest is Mike Carr, Vice President of Sales and Marketing at INTENSE, to explore the brand's storied history of innovation and focus on building future success.

From its humble beginnings in the 1990s with founder and CEO Jeff Steber crafting aluminum frames in his garage, to developing performance-proven carbon models, INTENSE has always been focused on “form and function."

Mike shares how that spirit of craftsmanship and performance continues to drive the company’s evolution in today’s challenging landscape, along with the exciting new IBD-focused initiatives to reshape the future of retail partnerships.

Support the show

  continue reading

486 episodes

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