In the pilot episode of Navigating Net Zero, host Alexia Kelly connects with Patrick Flynn, climate expert and former Head of Sustainability at Salesforce. Patrick and Alexia discuss his experience at Salesforce, where a strong culture throughout the entire organization – from teams in every part of Salesforce all the way to CEO Marc Benioff – was so important to embedding sustainability throughout the company, even to the point of establishing sustainability as a core company value. They also dive into the challenges of tackling supply chain emissions, the importance of customer pressure, and how incentives and market-based instruments drive and enable real-world impact. They also discuss Patrick’s experience leading Switchboard, an organization aimed at building new climate leaders and harnessing collective action, and his upcoming masterclass on how to architect and execute your organization’s most impactful climate action strategies.