Innovation In Early Breast Cancer Detection To Enhance Health Equity.

In this new episode of Narratives of Purpose's special series from the 2025 HIMSS European Health Conference, host Claire Murigande speaks with Alexander Antrobus, the CEO of Zedsen Ltd.

Zedsen aims to bridge the gap in breast cancer screening accessibility and ensure that all women, irrespective of age or ethnicity, receive timely and effective diagnoses. Zedsen's approach involves developing a novel device, enabling more accurate detection of cancer.

This innovation promises to make screening more accessible, affordable, and comfortable, particularly for younger women and those with high breast density, who are often overlooked in conventional screening paradigms.

Be sure to visit our podcast website for the full episode transcript.

LINKS:

• Connect with Alexander Antrobus: LINKEDIN
• Learn more about Zedsen Ltd. at zedsen.com
• Follow Zedsen on social media: LinkedIn

• Follow our host Dr. Claire Murigande: WEBSITE | LINKEDIN
• Follow us: LinkedIn | Instagram
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• Tell us what you think: write a review

This series was produced with the support of Shawn Smith at Dripping in Black.

CHAPTERS:

00:02 - Need for Improvement in Early Breast Cancer Detection

01:23 - Introducing Alexander and Zedsen Ltd.

03:21 - The Zedsen Technology and its Application in Breast Cancer Screening

05:27 - Alexander's Experience at the HIMSS Startup Pitchfest Competition

06:52 - Breaking Breast Cancer Detection Barriers in Diverse Populations

11:14 - The Importance of Breast Cancer Awareness and Screening Innovations