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The Future of Brands in Live Streaming

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Manage episode 474575766 series 2929260
Content provided by Naavik. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Naavik or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, host, Alexandra Takei, Director at Ruckus Games, dives into the intersection of brand marketing, live streaming, and culturally relevant branded experiences. Joined by Wiktoria Wójcik, co-founder of InStreamly, the conversation explores how brands can integrate into live streaming platforms like Twitch, YouTube, and Kick. InStreamly connects brands with thousands of streamers, facilitating authentic collaborations through technology that allows for large-scale, interactive campaigns.

Wójcik shares insights on bridging the gap between brand safety and engaging streamers, as well as the power of parasocial relationships in gaming. They discuss case studies with big brands like Cheetos and Danone, showcasing how live streaming is reshaping marketing strategies, from contextual gameplay to driving brand affinity. It's a must-listen for anyone interested in the evolving world of influencer marketing or those interested in partnering with a contextual marketing agency in the United States.
We’d like to thank Lightspeed Venture Partners for making this episode possible! With its dedicated gaming practice, "Lightspeed Gaming," the firm is investing from over $7B in early- and growth-stage capital — the by far largest fund focused on gaming and interactive technology. If you’re interested in learning more, go to https://gaming.lsvp.com/.

We’d also like to thank nSure.ai! As a proven industry leader, nSure.ai provides scalable payment fraud prevention that’s not just effective but tailored specifically to your needs. To learn more, visit https://www.nsure.ai/contact

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].

Watch the episode: YouTube Channel

For more episodes and details: Podcast Website

Free newsletter: Naavik Digest

Follow us: Twitter | LinkedIn | Website

Sound design by Gavin Mc Cabe.

  continue reading

388 episodes

Artwork
iconShare
 
Manage episode 474575766 series 2929260
Content provided by Naavik. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Naavik or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, host, Alexandra Takei, Director at Ruckus Games, dives into the intersection of brand marketing, live streaming, and culturally relevant branded experiences. Joined by Wiktoria Wójcik, co-founder of InStreamly, the conversation explores how brands can integrate into live streaming platforms like Twitch, YouTube, and Kick. InStreamly connects brands with thousands of streamers, facilitating authentic collaborations through technology that allows for large-scale, interactive campaigns.

Wójcik shares insights on bridging the gap between brand safety and engaging streamers, as well as the power of parasocial relationships in gaming. They discuss case studies with big brands like Cheetos and Danone, showcasing how live streaming is reshaping marketing strategies, from contextual gameplay to driving brand affinity. It's a must-listen for anyone interested in the evolving world of influencer marketing or those interested in partnering with a contextual marketing agency in the United States.
We’d like to thank Lightspeed Venture Partners for making this episode possible! With its dedicated gaming practice, "Lightspeed Gaming," the firm is investing from over $7B in early- and growth-stage capital — the by far largest fund focused on gaming and interactive technology. If you’re interested in learning more, go to https://gaming.lsvp.com/.

We’d also like to thank nSure.ai! As a proven industry leader, nSure.ai provides scalable payment fraud prevention that’s not just effective but tailored specifically to your needs. To learn more, visit https://www.nsure.ai/contact

If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at [email protected].

Watch the episode: YouTube Channel

For more episodes and details: Podcast Website

Free newsletter: Naavik Digest

Follow us: Twitter | LinkedIn | Website

Sound design by Gavin Mc Cabe.

  continue reading

388 episodes

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