An LTL Showed up to their SF Residence! Nikki Elliot and Michelle Razavi cofounders of Evali

My Biggest Lessons with Chris Meade

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3+ y ago 23:15

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Michelle and Nikki started Elavi to fulfil their own need for Functional, shelf-stable snacks designed to go with you anywhere and help with cognitive focus, balanced mood, athletic recovery, and overall vitality in a delicious, convenient way.

4:00 Starting by bootstrapping, which is amazingly hard to

5:20 Balancing full time focus form one co-founder without both having to deplete their safety nets and the importance of having a co-founder. Making contribution of both sweat equity and capital equity and managing the dynamics.

9:30 Starting their retail strategy local to keep acquisition costs down, and find out what their sales and follow up strategy looks like.

12:00 What types of sales collateral do you need? What unexpected customers did you get.

15:00 Working with distributors to work into big box retail

18:00 Hard lessons learned including shipping LTL truck loads to residential SF addresses, and working with retailers.

20:00 Discussing DTC or retail sales strategy and creative marketing strategies to connect with customers.

Chris Meade is the co-founder & CMO of CROSSNET, the world’s first four-way volleyball game. Chris was honored with Forbes 30U30 for the 2021 Sports category. CROSSNET combines elements of the childhood game four square and volleyball in a competitive game to 11, win by 2. CROSSNET is now available at 3000+ retail stores such as Walmart, Target, DICKS, Academy Sports, Sam’s Club and 20+ other retailers.

35 episodes

#Entrepreneur #Business #DTCX #Chris Meade