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The term “artist development” gets thrown around a lot in the music industry — but what does it really mean? Building a sustainable music career takes more than just talent. It requires strategy, relationships, community, and a deep understanding of the business behind the art.

Hosted by David, founder of Dcypher Studios and former musician turned music marketing creative, Artist Development Unlocked pulls back the curtain on what it takes to thrive in today’s music industry. With a love for music rooted in bands like The Cure and a career shaped by navigating marketing, rights management, and creative strategy, David brings real-world insight to artists at every stage.

Each episode explores the tools and strategies that help independent musicians build long-lasting careers — from short-form rollout campaigns, digital marketing, and PR to sync licensing, publishing, and merchandising. Featuring conversations with artists, industry experts, and creative entrepreneurs, the podcast equips listeners with actionable steps to grow their audience, monetize their music, and maintain control of their artistic vision.

Whether you’re a DIY musician, an emerging artist ready to scale, or a creative looking to better understand music marketing, Artist Development Unlocked is your go-to resource for strategy, community, and inspiration.

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