In a complicated and diverse media landscape, where everyone, everywhere can share information, how can you keep control of the story, particularly one that may be damaging to your brand and reputation?
In episode 2 of the series, Patrick and Clare cite examples of types of issues specific to the mushroom industry, including product relates risks (that can impact food safety) and people related risks (e.g., seasonal work force related issues, industry ‘cowboys’ or disgruntled employees).
The Hort Innovation funded project MU20006: Mushroom industry crisis and reputation risk management recorded this podcast. It was funded through the Mushroom levy fund and contributions from the Australian Government.

This podcast is part of the Hort Innovation funded project MU21003: Mushroom industry communications programme. It was funded through the Mushroom levy fund and contributions from the Australian Government.
Link to the website: https://www.mushroomlink.com.au/
The music for this podcast is "Mushroom Boy" by Qurtis, it is licensed under CC BY-NC-SA 3.0. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-sa/3.0/?ref=openverse