286. Scaling Thrift Retail Into A Global Franchise—Tyler And Zach Gordon, Co-CEOs, Uptown Cheapskate And Kid To Kid Multiply Your Success With Dr. Tom DuFore podcast

Content provided by Franchise Your Business | BigSkyFranchiseTeam.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Franchise Your Business | BigSkyFranchiseTeam.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Multiply Your Success with Dr. Tom DuFore »
286. Scaling Thrift Retail Into a Global Franchise—Tyler and Zach Gordon, Co-CEOs, Uptown Cheapskate and Kid to Kid

5d ago 41:44

MP3•Episode home

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on December 01, 2025 19:11 (5d ago)

What now? This series will be checked again in the next hour. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

How well do you know your target customer? What kind of clarity do you have on it? Our guests today are Zach and Tyler Gordon, co-CEOs of Basecamp Franchising, which includes: two brands with more than 200 combined locations, who share with us how they are growing their franchise system in the second hand industry by having clarity and precision around their target customers.

TODAY'S WIN-WIN:
The success of your franchisee should be your north star.

LINKS FROM THE EPISODE:

Schedule your free franchise consultation with Big Sky Franchise Team: https://bigskyfranchiseteam.com/.
You can visit our guest's website at:
- https://uptowncheapskatefranchise.com/
- https://kidtokid.com/
Attend our Franchise Sales Training Workshop:
https://bigskyfranchiseteam.com/franchisesalestraining/
Connect with our guests on social:
- https://www.linkedin.com/company/basecamp-franchising/
- https://www.linkedin.com/in/zach-gordon-08894746
- https://www.linkedin.com/in/tyler-gordon-3b38191b/
- https://www.instagram.com/uptowncheapskate/?hl=en
- https://www.instagram.com/kidtokid/?hl=en

ABOUT OUR GUEST:
Tyler and Zach Gordon are co-CEOs of Basecamp Franchising—parent company of resale leaders Uptown Cheapskate and Kid to Kid. With deep roots in private equity and global franchising (previously Restaurant Brands International), these brothers bring a uniquely analytical yet people-first approach to growing what they call “thrift, reimagined.” Under their leadership, Basecamp is redefining resale retail by focusing not just on expansion, but on elevating the franchisee and customer experience. Their partnership is yielding results: 90% franchisee attendance at national conferences, record satisfaction scores, and bold ambitions to lead the secondhand apparel category both in the U.S. and abroad.

ABOUT BIG SKY FRANCHISE TEAM:
This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/.

The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.

Chapters

1. 286. Scaling Thrift Retail Into a Global Franchise—Tyler and Zach Gordon, Co-CEOs, Uptown Cheapskate and Kid to Kid (00:00:00)

2. Setting The Stage: Resale’s Reality (00:00:01)

3. Inside Basecamp: Brands And Scale (00:02:21)

4. Redefining Thrift For Modern Shoppers (00:04:15)

5. Demographics: Uptown vs Kid To Kid (00:06:30)

6. Tariffs, Pricing Power, And Advantage (00:08:42)

7. Data-Driven Pricing And Training (00:11:20)

8. Surfacing Trends From Millions Of Sales (00:13:17)

9. Community, Experience, And Social Proof (00:14:31)

10. Growth Outlook And Category Upside (00:17:56)

11. Advice To Franchisors: Franchisee First (00:20:44)

12. Process, People, And Hiring Standards (00:24:05)

13. Building A World-Class New Store Launch (00:27:58)

14. Multipliers: Passion And Process (00:31:30)

15. Defining Success As Impact (00:34:49)

16. How To Explore The Opportunity (00:37:12)

17. Host Takeaways And Closing CTA (00:39:06)

286 episodes

#MBA #Entrepreneur #Business #BigSkyFranchiseTeam.com - Franchise Your Business #Franchise #Small Business #Growth #The Expanse #Franchisors #Franchisees