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2,099 - Why 100% Occupancy is Not the Goal | Multifamily Revenue Strategy & Leadership Insight

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Manage episode 512829708 series 2310995
Content provided by Mike Brewer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Brewer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Let’s talk about a sacred cow in the multifamily industry.100% occupancy.Sounds impressive, right?But here’s the truth: being fully leased isn’t always a win—it could be a warning sign.In this short but powerful episode, Mike Brewer breaks down why chasing 100% occupancy—especially with concessions or rent discounts—can leave real money on the table. Whether you're a property manager, regional leader, or simply passionate about multifamily performance, this is a mindset shift you need to hear.Learn why 96% occupancy with rent growth can outperform a full house—and how to approach rent pushes, renewals, and ancillary income with intention, not emotion.The goal? Optimized revenue. Every. Single. Day.🎯 Stop chasing perfection. Start pursuing performance.If this resonated, hit Like, smash that Subscribe button, and keep learning with the Multifamily Collective.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!

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2214 episodes

Artwork
iconShare
 
Manage episode 512829708 series 2310995
Content provided by Mike Brewer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Brewer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Let’s talk about a sacred cow in the multifamily industry.100% occupancy.Sounds impressive, right?But here’s the truth: being fully leased isn’t always a win—it could be a warning sign.In this short but powerful episode, Mike Brewer breaks down why chasing 100% occupancy—especially with concessions or rent discounts—can leave real money on the table. Whether you're a property manager, regional leader, or simply passionate about multifamily performance, this is a mindset shift you need to hear.Learn why 96% occupancy with rent growth can outperform a full house—and how to approach rent pushes, renewals, and ancillary income with intention, not emotion.The goal? Optimized revenue. Every. Single. Day.🎯 Stop chasing perfection. Start pursuing performance.If this resonated, hit Like, smash that Subscribe button, and keep learning with the Multifamily Collective.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!

  continue reading

2214 episodes

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