In this episode, Tom Caravela hosts Amanda Lally to explore the growing impact of digital tools and social media in medical affairs. Amanda shares insights on leveraging social media for MSL effectiveness, greater KOL engagement, and improved insights. They discuss digital tools, social media guidelines and ethical considerations as well as strategic best practices. The episode emphasizes thought leadership, overcoming digital engagement challenges, and collaborative knowledge sharing. Amanda and Tom offer strategies for resource discovery and content sharing, encouraging listeners to embrace digital tools for future success. (0:00) Introduction and guest Amanda Lally (0:10) Sponsor: Medical Watch (0:39) Digital tools and social media in medical affairs (1:03) Amanda's professional background (1:21) Leveraging social media for MSL effectiveness (2:16) Industry news, controversies, and AI advancements (4:25) The role of prompt engineering and professional development (6:09) Social media guidelines and ethical considerations (7:25) Medical and scientific knowledge updates (8:49) Thought leadership through digital platforms (10:05) Overcoming challenges in digital engagement (13:59) Collaborative knowledge sharing on social networks (16:52) Anticipating the future of digital tools in the industry (20:27) Resource discovery and content sharing strategies (22:06) Encouragement to adopt new digital tools