Go offline with the Player FM app!
#71 - From Numbers to Narratives: What it Means to Make Data Land
Manage episode 523518596 series 3377566
Research isn't just about gathering data. It's about helping people make better decisions. That's what Head of Client and Adviser Insights at M&G, Olubunmi Stüber, challenges us to do in this episode of the MRX Lab.
Recorded the day after the 2025 Customer Salience Summit, she joins Paul Hudson in reflecting on what it means to put customers at the heart of decisions. Over the course of 40 minutes, the pair discuss the strategic use of qual and quant, how insight communities bring connection and camaraderie to research, the importance of crafting stories that are written for a particular audience, and much more.
---
Presented by: Paul Hudson, CEO @ FlexMR
Featuring: Olubunmi Stüber, Head of Client and Adviser Insights at M&G
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
71 episodes
Manage episode 523518596 series 3377566
Research isn't just about gathering data. It's about helping people make better decisions. That's what Head of Client and Adviser Insights at M&G, Olubunmi Stüber, challenges us to do in this episode of the MRX Lab.
Recorded the day after the 2025 Customer Salience Summit, she joins Paul Hudson in reflecting on what it means to put customers at the heart of decisions. Over the course of 40 minutes, the pair discuss the strategic use of qual and quant, how insight communities bring connection and camaraderie to research, the importance of crafting stories that are written for a particular audience, and much more.
---
Presented by: Paul Hudson, CEO @ FlexMR
Featuring: Olubunmi Stüber, Head of Client and Adviser Insights at M&G
For more info on FlexMR, visit www.flexmr.net
Or connect via LinkedIn / Twitter / Facebook
71 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.