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#67 - Applying Behavioural Science to Market Research

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Manage episode 501324753 series 3377566
Content provided by FlexMR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FlexMR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What drives behaviour, and how can understanding it make research more impactful? How do we bridge the gap between what people say and what they actually do? And what practical steps can researchers take to embed behavioural insights into the heart of market research practice? Those are the questions we put to Chris Harvey, CEO of Activate Research.

With a background at the intersection of behavioural science and applied research, Chris shares how small shifts in framing, context, and design can lead to powerful improvements in data quality and decision-making. Tune into this thought-provoking episode to discover why behavioural science is more than a theoretical toolkit, it’s a lens for re-imagining how market research uncovers truth and drives change.

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Presented by: Paul Hudson, CEO @ FlexMR

Featuring: Chris Harvey, CEO of Activate Research

For more info on FlexMR, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠

  continue reading

69 episodes

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iconShare
 
Manage episode 501324753 series 3377566
Content provided by FlexMR. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FlexMR or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What drives behaviour, and how can understanding it make research more impactful? How do we bridge the gap between what people say and what they actually do? And what practical steps can researchers take to embed behavioural insights into the heart of market research practice? Those are the questions we put to Chris Harvey, CEO of Activate Research.

With a background at the intersection of behavioural science and applied research, Chris shares how small shifts in framing, context, and design can lead to powerful improvements in data quality and decision-making. Tune into this thought-provoking episode to discover why behavioural science is more than a theoretical toolkit, it’s a lens for re-imagining how market research uncovers truth and drives change.

---

Presented by: Paul Hudson, CEO @ FlexMR

Featuring: Chris Harvey, CEO of Activate Research

For more info on FlexMR, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠

  continue reading

69 episodes

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