Jay Holstine sits down with Morne’ Smit to unpack the core drivers of an exceptional sales organization. Together, they explore five essential pillars for creating a high-performing sales culture: Preparation, Practice, Keeping Score, Dedicated Coaching, and a strong Playbook. Morne’ emphasizes the importance of tracking leading indicators—behaviors and habits that forecast success—and highlights why consistent practice off the field is critical to avoiding costly mistakes with real customers. This candid conversation is a must-listen for leaders aiming to professionalize their sales force and elevate performance at every level.

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