When you think about trees, what comes to mind? In most of our heads, they are probably the prime example of “something good for the environment”. Even though it is by far not the only way to capture carbon, there is an increasing trend to quantify and enhance the environmental benefit of sustainable forestry. We are happy to have Gesa Biermann as our guest today. Gesa is a Co-Founder of Pina, a startup that quantifies and rewards sustainable forestry. Before founding Pina she was a Center Assistant at CDTM, did her Ph.D. in the area of sustainable food consumption, and co-founded the Munich Branch of 180 Degrees Consulting. Over the course of the episode, we will dive deeper into Gesa's journey in the field of sustainability and social impact. We will hear how the CDTM shaped her and also how both the idea and founding team for Pina were impacted by the Center. Finally, we will deep dive into Gesa's view on the future of sustainability and the voluntary carbon market. As always, we end the episode by getting insights into Gesa's personal toolbox.