Anna Alex is the co-founder and COO of Planetly, a tech startup on a mission to help build a carbon neutral economy. Previously, she co-founded Outfittery, Europe's leading online personal shopping service for men. For her achievements, she was named one of the young elite top 40 under 40. 2:43 Anna's journey into entrepreneurship: In the beginning, Anna talks about how she got interested in the startup scene, what she learned during her time at Rocket Internet, and why she would not recommend going into consulting or VC as a graduate if you want to become a founder. She also tells us why she moved on from Outfittery and what "mistake" she made, that helped her in her next endeavor. 17:46 Anna's second startup Planetly: Anna shares why she founded a startup focused on tackling the climate crisis and how it unites purpose and profit. She also tells us what purpose means for her and how she thinks people can make a positive impact in many fields including the food industry, agriculture, and politics. 29:53 Anna's opinion on female entrepreneurship: Anna talks about her involvement in promoting female entrepreneurship and how being a female founder can be an advantage in this male-dominated space. She also explains why she believes it is important for female founders to be bolder when raising money from investors.