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Why the next great sports movie might be created by a brand

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Manage episode 505342589 series 2973437
Content provided by Mansueto Ventures and Fast Company. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mansueto Ventures and Fast Company or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

You know Dick’s Sporting Goods as one of America’s largest and most successful sports retailers. It has used that status to help create an impressive catalog of five feature-length films and 10 short-form or episodic documentaries over the past decade, including the Emmy-winning docs We Could Be King (2014) and The Turnaround (2024). But in August, Dick's took things to a new level, officially launching an in-house studio division called Cookie Jar & A Dream Studios. In this episode, I talk to Dick’s chief marketing officer Emily Silver about why now is the perfect time for an in-house studio, the evolution of the brand’s entertainment strategy, how the company measures success for these projects, and where it all goes from here.

Before that, I wanted to put what Dick’s is doing into some context. So I called up Zac Ryder, co-founder and chief creative officer at Modern Arts—the agency that helped WhatsApp produce the Netflix doc The Seat, which we talked about back in Episode 1 of this season. Zac and I nerd out on the evolution of brand entertainment, then break down our picks for the "Best Brand Entertainment of the Past Decade."

  continue reading

204 episodes

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Manage episode 505342589 series 2973437
Content provided by Mansueto Ventures and Fast Company. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mansueto Ventures and Fast Company or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

You know Dick’s Sporting Goods as one of America’s largest and most successful sports retailers. It has used that status to help create an impressive catalog of five feature-length films and 10 short-form or episodic documentaries over the past decade, including the Emmy-winning docs We Could Be King (2014) and The Turnaround (2024). But in August, Dick's took things to a new level, officially launching an in-house studio division called Cookie Jar & A Dream Studios. In this episode, I talk to Dick’s chief marketing officer Emily Silver about why now is the perfect time for an in-house studio, the evolution of the brand’s entertainment strategy, how the company measures success for these projects, and where it all goes from here.

Before that, I wanted to put what Dick’s is doing into some context. So I called up Zac Ryder, co-founder and chief creative officer at Modern Arts—the agency that helped WhatsApp produce the Netflix doc The Seat, which we talked about back in Episode 1 of this season. Zac and I nerd out on the evolution of brand entertainment, then break down our picks for the "Best Brand Entertainment of the Past Decade."

  continue reading

204 episodes

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