MORTGAGE TECH INDUSTRY UPDATE – Summer's Not So Slow After All 🚨
In this episode of Mortgage Tech Talks, we’re diving into the latest movements shaking up the Canadian mortgage technology space. From Pineapple Financial’s dramatic stock rebound to M3 Tech’s broker-first narrative and Pine’s continued success with a borrower-first approach — this one is full of insights and analysis you don’t want to miss.

We revisit past stories, assess how they’ve played out, and challenge some of the industry’s assumptions around whether building great tech is really enough to win in today’s market.

📌 Key Themes Covered:

• Is "great tech" enough for brokerages?

• M3’s broker-first claims – marketing or mission?

• Pineapple’s stock surge – real growth or financial maneuvering?

• Pine’s Properly tool vs. HouseSigma – feature-by-feature breakdown

• Strategic bets: should platforms serve brokers, broker-owners, or borrowers?

⏱ Timestamps
00:00 – The problem with relying only on great technology
00:43 – Welcome to this week’s industry update
01:20 – Why every story today is a follow-up with new data
01:56 – M3 Tech's broker-first narrative under the microscope
04:30 – Who are tech companies really building for? Brokers, borrowers, or broker-owners?
06:06 – Is M3 Tech’s adoption data telling the full story?
07:20 – Pineapple Financial surges 180%… but why?
09:32 – The real reason behind Pineapple’s stock rebound
10:43 – Great tech, weak results? A deeper look at Pineapple One
12:06 – DLC vs. Pineapple: Same market, different outcomes
13:19 – Did Pineapple build backwards?
14:36 – Why tech can’t be the foundation of a brokerage
15:03 – Pine’s borrower-first strategy and $1B in managed mortgages
16:24 – Pine’s path in a collapsing digital mortgage space
17:07 – Pine vs. HouseSigma: Which real estate tool is stronger?
20:24 – Why Pine chose to focus on fewer features
21:01 – Lessons in product design and platform adoption
22:07 – Final thoughts – what this all means going forward

📣 If you’re in mortgage tech, you need to watch this.
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