Josh Plasse is an actor, producer and published author. The son of a Navy Seal, he’s appeared in more than 50 episodes of network television, including iCarly, Grey’s Anatomy and The Baxters. His first novel, Dust, drops February 4, 2025 on Resolve Editions.

In 2022, Josh co-wrote, produced, and acted in the feature film Ride, starring C. Thomas Howell, Annabeth Gish and Forrie J. Smith. Originally conceived as a television pilot, the script sold to a production house, who bobbled the project when the pandemic hit. Josh and his team then re-imagined it as a feature, raised the $2 million budget and set to work.

The story of Ride’s ride — its inception, production and promotional effort — is worth the listen alone. It’s a lesson not only in imagination and fortitude, but the critical role strategic planning plays in translating an original story into a commercial success. Sometimes you need to exercise as much creativity on the promotional side of your project as you do the art itself.