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060 - Building an effective Christmas Campaign

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Manage episode 386969279 series 2659164
Content provided by Optix Solutions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Optix Solutions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Join podcast hosts Jack Warne and Barnaby St Anton as they talk you through the steps you need to take to build an effective Xmas campaign.

Get in touch with the team at Optix:

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Optix Blogs:
Embracing Bing: An Unexpected Journey
https://www.optixsolutions.co.uk/blog/embracing-bing-an-unexpected-journey

TikTok trumps Google as a search engine, research finds
https://www.campaignasia.com/article/tiktok-trumps-google-as-a-search-engine-research-finds/492905

Teen TikTok usage plateaus
https://www.marketingdive.com/news/gen-z-tiktok-usage-plateaued-heres-what-numbers-say/700126/

KFC Christmas ad responds to call for Kentucky Fried Turkey with… a big fat nope
https://www.campaignlive.co.uk/article/kfc-christmas-ad-responds-call-kentucky-fried-turkey-with%E2%80%A6-big-fat-nope/1847462

  continue reading

94 episodes

Artwork
iconShare
 
Manage episode 386969279 series 2659164
Content provided by Optix Solutions. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Optix Solutions or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Join podcast hosts Jack Warne and Barnaby St Anton as they talk you through the steps you need to take to build an effective Xmas campaign.

Get in touch with the team at Optix:

Thank you to James Dawkins for editing the pod each week.

If you enjoy the More Than Digital Marketing podcast, please subscribe, rate, and leave a review.

Links to this week’s topics can be found below:

Optix Blogs:
Embracing Bing: An Unexpected Journey
https://www.optixsolutions.co.uk/blog/embracing-bing-an-unexpected-journey

TikTok trumps Google as a search engine, research finds
https://www.campaignasia.com/article/tiktok-trumps-google-as-a-search-engine-research-finds/492905

Teen TikTok usage plateaus
https://www.marketingdive.com/news/gen-z-tiktok-usage-plateaued-heres-what-numbers-say/700126/

KFC Christmas ad responds to call for Kentucky Fried Turkey with… a big fat nope
https://www.campaignlive.co.uk/article/kfc-christmas-ad-responds-call-kentucky-fried-turkey-with%E2%80%A6-big-fat-nope/1847462

  continue reading

94 episodes

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