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Snapshot #35: If You're Talking to Everyone, You're Selling to No One
Manage episode 513398173 series 3493972
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Tired of marketing that feels so hard? Niche down. Here's how.
In this snapshot, Tim Hyde and Reuben Swartz get honest about the emotional roadblocks that keep business owners stuck in vague messaging and feast-or-famine cycles. If you’ve ever struggled to define your ideal client or wondered why your marketing feels like shouting into the void, this one hits home.
You’ll discover:
- Why narrowing your focus actually increases your reach (yep, it’s counterintuitive!)
- The real reason most consultants can’t commit to a niche (and how to shift your mindset)
- How vague pitches kill referrals (and what to say instead)
- A simple 2-step sales process that works, even if you hate selling
- Why being the go-to expert in a small niche beats being “just another option” in a big one
If sales and marketing still feel hard, you’re probably being too vague. Get specific, get seen, and let your business finally work for you.
Listen to the full episode here
Spotify - https://open.spotify.com/episode/6VNCalUafwt0qIhcLsXMs8
Watch the full episode on Youtube: https://www.youtube.com/watch?v=7V4PqmGXoc4
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