Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Peak XV Partners (formerly Sequoia India & SEA) and Peak XV Partners (formerly Sequoia India. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peak XV Partners (formerly Sequoia India & SEA) and Peak XV Partners (formerly Sequoia India or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

GudangAda: Building a Business Based on Empowerment Vs. Disruption

30:37
 
Share
 

Manage episode 314383100 series 3290764
Content provided by Peak XV Partners (formerly Sequoia India & SEA) and Peak XV Partners (formerly Sequoia India. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peak XV Partners (formerly Sequoia India & SEA) and Peak XV Partners (formerly Sequoia India or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Stevensang, who grew up working in his parents' shop, founded GudangAda in 2019 to connect wholesalers directly to a variety of merchants, ranging from large retail chains to independent ‘mom-and-pop stores’, or warungs. The startup has quickly become one of the country’s largest online business-to-business marketplaces. In this episode of Moonshot, Stevensang talks with Sequoia India & SEA Managing Director Abheek Anand about how he drew on more than two decades of experience in leadership roles in Indonesia’s FMCG industry to assess the market size and industry structure - and design a business model that empowers wholesalers and retailers alike.

Show notes:

  • Digitising Indonesia’s FMCG supply chain [1:18]
  • Evaluating the market size, industry structure and opportunity in Indonesia’s FMCG supply chain [6:35]
  • Choosing to empower instead of disrupt the industry [9:14]
  • How GudangAda hacked distribution [12:00]
  • Securing supply by building relationships and trust with wholesalers [13:52]
  • Building out GudangAda’s team in the early days [16:57]
  • What aspiring founders can learn from GudangAda’s journey [22:29]
  • Tips on assessing industry structure and designing your business model [27:46]
  continue reading

24 episodes

Artwork
iconShare
 
Manage episode 314383100 series 3290764
Content provided by Peak XV Partners (formerly Sequoia India & SEA) and Peak XV Partners (formerly Sequoia India. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peak XV Partners (formerly Sequoia India & SEA) and Peak XV Partners (formerly Sequoia India or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Stevensang, who grew up working in his parents' shop, founded GudangAda in 2019 to connect wholesalers directly to a variety of merchants, ranging from large retail chains to independent ‘mom-and-pop stores’, or warungs. The startup has quickly become one of the country’s largest online business-to-business marketplaces. In this episode of Moonshot, Stevensang talks with Sequoia India & SEA Managing Director Abheek Anand about how he drew on more than two decades of experience in leadership roles in Indonesia’s FMCG industry to assess the market size and industry structure - and design a business model that empowers wholesalers and retailers alike.

Show notes:

  • Digitising Indonesia’s FMCG supply chain [1:18]
  • Evaluating the market size, industry structure and opportunity in Indonesia’s FMCG supply chain [6:35]
  • Choosing to empower instead of disrupt the industry [9:14]
  • How GudangAda hacked distribution [12:00]
  • Securing supply by building relationships and trust with wholesalers [13:52]
  • Building out GudangAda’s team in the early days [16:57]
  • What aspiring founders can learn from GudangAda’s journey [22:29]
  • Tips on assessing industry structure and designing your business model [27:46]
  continue reading

24 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play