In 2015, Swiggy pitched a bold idea to create an on-demand quick delivery experience for every restaurant. In the first episode of PitchCraft Season 2, Swiggy co-founder Sriharsha Majety and Anand Daniel, Partner at Accel, break down and analyse the original pitch deck that turned Swiggy into a household name and secured $2.5 million in funds. They dive into what made the investors lean in from the very start, the early insights that shaped Swiggy’s future, and the key features of their approach that primed the business for success. From missed-call hacks to unit economics, from Koramangala restaurants to IPO prep, this is the real story behind one of India’s biggest consumer tech wins.