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Right Business: When ‘good’ isn’t good enough. Is the age of AI killing your marketing campaign?

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Manage episode 513403410 series 2467889
Content provided by SPH Radio and MONEY FM 89.3. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SPH Radio and MONEY FM 89.3 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

We’re surrounded by beautiful campaigns. They’re fast, efficient, and algorithmically approved.
But sometimes, even the most flawless work leaves us feeling… nothing.

Elyssa Ng has spent years inside that tension, where creative intuition meets automation. As Co-Founder and Creative Director of Kredence Creative Solutions, she’s asking a tougher question:
If machines can already make what “works,” what does it take to make something that matters?

On The Right Business, Hongbin Jeong speaks with Elyssa Ng, Co-Founder and Creative Director of Kredence Creative Solutions, to find out more.

See omnystudio.com/listener for privacy information.

  continue reading

5073 episodes

Artwork
iconShare
 
Manage episode 513403410 series 2467889
Content provided by SPH Radio and MONEY FM 89.3. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SPH Radio and MONEY FM 89.3 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

We’re surrounded by beautiful campaigns. They’re fast, efficient, and algorithmically approved.
But sometimes, even the most flawless work leaves us feeling… nothing.

Elyssa Ng has spent years inside that tension, where creative intuition meets automation. As Co-Founder and Creative Director of Kredence Creative Solutions, she’s asking a tougher question:
If machines can already make what “works,” what does it take to make something that matters?

On The Right Business, Hongbin Jeong speaks with Elyssa Ng, Co-Founder and Creative Director of Kredence Creative Solutions, to find out more.

See omnystudio.com/listener for privacy information.

  continue reading

5073 episodes

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