What does it really look like to build a tech company from scratch — as a woman, a founder, a mother, and a deeply intuitive leader?

And what happens when you hit the wall of burnout… but choose to rebuild your business from a place of ease, alignment, and sovereignty instead of hustle?

This week, I sit down with the extraordinary Heather Udo, Founder & CEO of Shoppable — a SaaS platform powering shoppable experiences for major retailers, global CPG brands, and creators.

Heather shares the truth behind:

✨ Growing Shoppable into a profitable tech company over 14 years

✨ Navigating male-dominated startup culture

✨ Raising (or intentionally not raising) VC funding

✨ Coaching first-time tech founders

✨ Being a mother while running a company

✨ Using AI the right way for e-commerce

✨ Rebuilding after burnout

✨ Creating a life and business led by alignment, not adrenaline

She also breaks down how Shoppable helps stylists, bloggers, designers & creators stop losing commission to coupon extensions (👀) and start earning predictable income — while owning their customer data.

This conversation is packed with insight, transparency, and grounded advice for any entrepreneur building something bigger than themselves.

🔗 MENTIONED IN THIS EPISODE

👉🏻 Connect with Heather: @heather.udo

🎁 Grab Heather's Startup CEO Cheat Sheet (with links to free legal templates) here → https://www.heatherudo.com/resources

💝 Looking for Shoppable resources? Email [email protected] and mention this podcast episode to receive 15% off* your license fee. (*New customers only.)

✨ Book a free 20-Minute Biz Breakthrough Call with me- Let’s map out your next income leap, together 💖

xo, Masha

💞 Let's connect:

LinkedIn | Instagram