🎙️ **Monetize My City Podcast: Unlocking the Power of Print in a Digital World**

Imagine a world where local businesses flourish with exponential growth—239%, to be exact—all by embracing something as "outdated" as direct mail. In an era dominated by digital ads and social media blitzes, this traditional method is proving to be a game-changer. Intrigued? You're not alone.

Join host Greg Tresler as he delves into the revitalization of direct mail marketing. In today's episode, Greg sits down with Joy Gendusa, the visionary founder and CEO of PostcardMania, who built a nine-figure empire by mastering the art of direct mail. Discover how this tactile, personalized channel cuts through digital noise and achieves remarkable ROI, even in the digital age.

Joy and Greg unpack innovative strategies—like merging QR codes and CRM systems with direct mail—that bridge the gap between print and digital magnificently. You’ll learn why maintaining your marketing budget during economic downturns could save your business's future and how smart design choices can significantly enhance mailer effectiveness.

Curious about how these insights can boost your own marketing efforts? Download our free strategy guide or book a strategy session for tailored advice. Remember, it's about working smarter, not harder.

Tune in now, and let these time-tested strategies propel your local business to new heights. Stay curious, stay competitive, and reinvent how you monetize your city. 🌆📬💼

Listen to the full episode here: Mailing Millions: The Surprising Power of Print in a Digital World

Want to learn more? Check out the full article: 239% growth from… print mail?! Why you shouldn't sleep on direct mail.

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