What really happens behind those perfect Instagram posts? In this candid conversation, Claire sits down with her summer intern Emma to discuss her expectations versus the reality of working with an influencer. When Emma first joined the team, she admitted thinking the job would be relatively simple – just taking photos and posting them. Sound familiar?
As we unpack her assumptions, Emma reveals how her perspective transformed upon discovering the mountain of unseen work behind every piece of content. From the hours spent filming on location to the intricate editing process, caption writing, and strategic posting schedules, she now understands why that 15-second reel actually took three hours to create.
They dive deep into the reality of content creation, discussing the tools used to streamline workflows, the importance of building a team, and why diversification across platforms requires significant planning. Emma shares her surprise at discovering the community-building aspect of The Columbia Mom platform, realizing that authentic, helpful content serves a purpose far beyond aesthetics.
The conversation offers a refreshingly honest look at an often misunderstood profession. While social media presents a highlight reel that makes influencer work seem effortless, the reality involves complex strategy, technical skills, and hours of behind-the-scenes effort. For anyone curious about what really happens before that perfectly curated post appears in your feed, this episode pulls back the curtain on the unseeable labor of content creation.
Whether you're a content creator yourself or simply curious about the digital world, this conversation offers valuable insights into the realities of building a personal brand in today's social media landscape. Ready to see influencer life from a whole new perspective?

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