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1. How I Got Started on WhatNot (and Why I Didn't Quit After Day One)

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Manage episode 515278604 series 3697328
Content provided by Moms and Crumbs | Cindy Calderon and Cindy Calderon: WhatNot Reseller Expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Moms and Crumbs | Cindy Calderon and Cindy Calderon: WhatNot Reseller Expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

From postpartum depression and $60,000 in debt to a seven-figure reselling business!

Hi, my name is Cindy, and my brand is called Moms & Crumbs. In this first episode, I'm sharing how one box of my neighbor's "trash" sparked a life-changing reselling journey.

Welcome to the first episode of my podcast — a show for moms like you who want to make money from home and build a legacy for their kids.

When I started this journey, I was a stay-at-home mom with four kids, drowning in debt and postpartum depression. My Amazon FBA business had failed (like… bad), our savings were gone, and every time I walked past the boxes of unsold inventory in the garage, I cried. It felt like my failure was staring me in the face. I didn't want to do entrepreneurship anymore.

Then one day, my neighbor tossed out a box of Hawaiian party decorations. I listed it on Facebook Marketplace, sold it for $150, and that tiny sale lit a fire in me. Within a few months, those $150 turned into $12,000 from flipping furniture and clothes on eBay.

It wasn't glamorous — but it was real. I thought maybe I could make a little extra income… I never imagined it would grow into a business that changed our lives (and others around the world).

While sourcing items at garage sales, I discovered Whatnot. I applied three times to sell and got denied three times. I could've stopped there, but a kind reseller named Connor gave me a referral link and encouraged me to try again. When I finally got approved, the fear hit: What if no one bought? What if my English wasn't good enough? What if I looked ridiculous on camera?

My first show was a total disaster — I froze, cried, and logged off after five minutes. But instead of quitting, I challenged myself to go live for 30 days straight. Each show was messy, awkward, and imperfect — but I showed up anyway.

By the end of that 30-day challenge, I'd made $300 and gained something even more valuable — confidence. Three months later, I hit my first 1,000 sales, and six months in, I celebrated my 10K-follower milestone with a 12-hour live show that brought in $20,000 and paid off all our debt.

What started as one neighbor's discarded box became a thriving business, a community, and the freedom to dream again. That's why I'm sharing my secrets with you — because if I can do it, you can too.

🎧 Hit play on this episode now to hear the full story — and start YOUR reselling journey today.

💡 Key Takeaways
  • Your first show will be bad — do it anyway.
  • Consistency beats perfection. Keep showing up even when it's messy.
  • Overcoming fear is your first real sale.
  • Community matters — the reseller space is filled with people who want to see you win.
  • You're never too late to start.

LINKS:

Join My Next Stream and Shop Now On My WhatNot: https://www.whatnot.com/user/momsandcrumbs

FREE GIFTS! Get started Reselling Now: https://stan.store/momsandcrumbs

Social:

Episode Minute By Minute:

  • 05:00 – Flipping my neighbor's "trash" for $150
  • 07:00 – Turning $150 into $12K in three months
  • 09:00 – Discovering Whatnot and getting denied three times
  • 12:00 – Fear of being on camera (and doing it anyway)
  • 14:00 – The 30-Day Live Challenge that changed everything
  • 17:00 – My advice for new sellers
  • 20:00 – Hitting 1,000 sales & building community
  • 24:00 – The show that paid off my debt
  • 26:00 – Final encouragement for new resellers
  continue reading

8 episodes

Artwork
iconShare
 
Manage episode 515278604 series 3697328
Content provided by Moms and Crumbs | Cindy Calderon and Cindy Calderon: WhatNot Reseller Expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Moms and Crumbs | Cindy Calderon and Cindy Calderon: WhatNot Reseller Expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

From postpartum depression and $60,000 in debt to a seven-figure reselling business!

Hi, my name is Cindy, and my brand is called Moms & Crumbs. In this first episode, I'm sharing how one box of my neighbor's "trash" sparked a life-changing reselling journey.

Welcome to the first episode of my podcast — a show for moms like you who want to make money from home and build a legacy for their kids.

When I started this journey, I was a stay-at-home mom with four kids, drowning in debt and postpartum depression. My Amazon FBA business had failed (like… bad), our savings were gone, and every time I walked past the boxes of unsold inventory in the garage, I cried. It felt like my failure was staring me in the face. I didn't want to do entrepreneurship anymore.

Then one day, my neighbor tossed out a box of Hawaiian party decorations. I listed it on Facebook Marketplace, sold it for $150, and that tiny sale lit a fire in me. Within a few months, those $150 turned into $12,000 from flipping furniture and clothes on eBay.

It wasn't glamorous — but it was real. I thought maybe I could make a little extra income… I never imagined it would grow into a business that changed our lives (and others around the world).

While sourcing items at garage sales, I discovered Whatnot. I applied three times to sell and got denied three times. I could've stopped there, but a kind reseller named Connor gave me a referral link and encouraged me to try again. When I finally got approved, the fear hit: What if no one bought? What if my English wasn't good enough? What if I looked ridiculous on camera?

My first show was a total disaster — I froze, cried, and logged off after five minutes. But instead of quitting, I challenged myself to go live for 30 days straight. Each show was messy, awkward, and imperfect — but I showed up anyway.

By the end of that 30-day challenge, I'd made $300 and gained something even more valuable — confidence. Three months later, I hit my first 1,000 sales, and six months in, I celebrated my 10K-follower milestone with a 12-hour live show that brought in $20,000 and paid off all our debt.

What started as one neighbor's discarded box became a thriving business, a community, and the freedom to dream again. That's why I'm sharing my secrets with you — because if I can do it, you can too.

🎧 Hit play on this episode now to hear the full story — and start YOUR reselling journey today.

💡 Key Takeaways
  • Your first show will be bad — do it anyway.
  • Consistency beats perfection. Keep showing up even when it's messy.
  • Overcoming fear is your first real sale.
  • Community matters — the reseller space is filled with people who want to see you win.
  • You're never too late to start.

LINKS:

Join My Next Stream and Shop Now On My WhatNot: https://www.whatnot.com/user/momsandcrumbs

FREE GIFTS! Get started Reselling Now: https://stan.store/momsandcrumbs

Social:

Episode Minute By Minute:

  • 05:00 – Flipping my neighbor's "trash" for $150
  • 07:00 – Turning $150 into $12K in three months
  • 09:00 – Discovering Whatnot and getting denied three times
  • 12:00 – Fear of being on camera (and doing it anyway)
  • 14:00 – The 30-Day Live Challenge that changed everything
  • 17:00 – My advice for new sellers
  • 20:00 – Hitting 1,000 sales & building community
  • 24:00 – The show that paid off my debt
  • 26:00 – Final encouragement for new resellers
  continue reading

8 episodes

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