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Keith Willcome, Manager of Product Strategy and Business Development at Bridgestone Motorcycle, joins host Heather Wilson Schiltz to break down tire development, technology and performance. From his early days as a field engineer to overseeing product strategy across North America, Keith shares how rider feedback, testing, and racing all shape the rubber that keeps us rolling.

Whether you’re riding motocross, trails or street, this episode will help you better understand tire construction, pressure tips, and what truly sets a high-performance tire apart. Plus, Keith gives a peek at his personal dirtbike collection and why he still loves riding old-school bikes like his ’88 KTM.

🎧 What You’ll Hear in This Episode:

• How rider input shapes tire design and development at Bridgestone
• Understanding tire compound, carcass construction and tread pattern
• Tips for changing tires: how proper lubrication of the bead and the rim will make your life so much easier
• Bridgestone’s testing: Ulitmat Eye technology and Formula 1/MotoGP heritage
• How pro racing tech trickles down into tires for everyday riders
• Keith’s mechanical engineering background and career longevity at Bridgestone Motorcycle
• Proper tire storage tips for winter or long-term downtime
• Keith’s favorite dirtbikes and why he’s eyeing an AHRMA race

📲 Connect with Keith & Bridgestone

• Website: BridgestoneMotorcycleTires.com
• Instagram/Facebook/YouTube: @BridgestoneMotoUSA
• Keith’s Instagram: @KDubMoto

SPONSORED CONTENT: If you're a racer looking to show sponsors how you can bring value to their company, visit HighGearSuccess.com to view services offered by High Gear Success for racers.

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