What if your hotel website felt like a concierge instead of a maze? We sit down with Thibault Selderslagh, co-founder of For Digital Sakes, to explore how luxury brands turn story, video, and smart UX into direct bookings. From cinematic homepages to no-fluff room tours, we break down the content choices that capture emotion first and remove doubt fast.
Thibault traces his path from photographer in Bali to agency leader serving names like Belmond, Bulgari, Rosewood, and The World’s 50 Best. He explains why “digitally mature” teams invest in video across the full funnel: brand films at the top to shape perception, and tightly produced room tours at the bottom to answer make-or-break questions. We compare video to 360 tools, talk attention spans shaped by Reels and TikTok, and show how passive content delivery keeps guests on your site instead of bouncing to OTAs.
If you care about hospitality marketing, brand storytelling, UX, and increasing direct bookings, this conversation is packed with practical ideas you can implement now. Subscribe for more Moments That Matter, share this with a teammate who owns your site or content, and leave a quick review to tell us which tactic you’ll test first.
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Find For Digital Sakes here:
www.fordigitalsakes.com
[00:00:00] Intro and Welcome
[00:05:16] Global Roots And Travel Hubs
[00:10:00] Video Room Tours vs 360 Tools
[00:16:03] The Celebrity Suite Video Lesson
[00:20:09] Production Workflow End To End
[00:25:08] Freedom, Workload, And Fit
[00:32:20] Life On The Road And Reset
[00:38:00] Advice To Younger Self
[00:39:15] How To Get In Touch