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Rethinking Attribution in the AI Era featuring INCRMNTL Founder Maor Sadra
Manage episode 507794435 series 3681635
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Has marketing measurement been broken from the start? INCRMNTL’s founder, Maor Sadra, joins us to unpack why last-click attribution led us astray, how AI is reshaping measurement, and what CMOs must do to future-proof their strategies. From privacy shifts to the human role in decision-making, this episode of Modern Marketing and Measurement explores the next era of marketing effectiveness.
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