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In this episode we sit down with JB Butler, founder and head of growth strategy at Just Be Unlimited and Consumer 51. JB dives into his core philosophy of empathy-driven growth strategies—an approach that doesn't just boost bottom lines, but also redefines how businesses impact their industries. He underscores the value of recognizing humanity at the heart of entrepreneurship and investment, sharing how this mindset can lead to powerful transformations and meaningful community outcomes.

One of the standout moments in the conversation is a case study JB shares on reimagining police recruitment. By applying principles of empathy and community mirroring, the initiative saw a notable rise in both diversity and recruitment success. It’s a compelling example of how blending human-centered thinking with strategic innovation can address complex societal challenges and yield measurable results.

The episode also explores JB’s personal investment strategies. He talks candidly about the need to diversify, remain flexible, and respond to market disruptions—like those brought on by COVID-19. From balancing portfolios to embracing emerging technologies like blockchain, JB paints a picture of a future where adaptability and innovation are key. He closes with a powerful reminder: that investing in yourself and your family is just as critical as financial gains—and that passion is often the most underrated driver of long-term success.

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