Rewarded ads are evolving—and return on ad spend is just the beginning.

In this episode of MobileGroove, host Peggy Anne Salz sits down with David Ruggiero from TyrAds to explore a more holistic approach to rewarded user acquisition—one that blends personalization, timing, and real user motivation.

With firsthand experience on the publisher side, David shares how TyrAds is:

• Building a new SDK for level-based rewards and better segmentation

• Applying rewarded strategies across verticals—from mobile games to FinTech apps

• Using data and loyalty loops to increase engagement and retention

• Helping developers understand what makes rewarded ads work (or fail)

Whether you’re launching a new app, optimizing monetization, or looking beyond ROAS, this episode is packed with strategies to help you grow smarter.

David Ruggiero: https://www.linkedin.com/in/david-ruggiero-810766100/

TyrAds: https://tyrads.com/