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Episode 58: User Acquisition Blueprint: Harnessing User-Generated Content for Effective UA

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Manage episode 440712398 series 2626602
Content provided by Liftoff. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liftoff or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of the Mobile Games Playbook, we explore the power of UGC to effectively acquire users (UA).

UGC is a goldmine for mobile game marketers, but how do you leverage it for maximum impact? Join our expert guests, Nicole Danser, Senior Manager of Creative Strategy & Production at Liftoff Influence, and Sydney Bruce, Creative Account Strategy—UGC, as they share insights into identifying target audiences and the key components of a successful UA campaign.

By harnessing the power of UGC, you can unlock a cost-effective and authentic way to reach new players and grow your mobile game.

Don’t forget to subscribe, leave a review, and check out our website, https://liftoff.io/

and https://gamerefinery.com/ for more information on game development topics and strategies for growing your game.

  continue reading

63 episodes

Artwork
iconShare
 
Manage episode 440712398 series 2626602
Content provided by Liftoff. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liftoff or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of the Mobile Games Playbook, we explore the power of UGC to effectively acquire users (UA).

UGC is a goldmine for mobile game marketers, but how do you leverage it for maximum impact? Join our expert guests, Nicole Danser, Senior Manager of Creative Strategy & Production at Liftoff Influence, and Sydney Bruce, Creative Account Strategy—UGC, as they share insights into identifying target audiences and the key components of a successful UA campaign.

By harnessing the power of UGC, you can unlock a cost-effective and authentic way to reach new players and grow your mobile game.

Don’t forget to subscribe, leave a review, and check out our website, https://liftoff.io/

and https://gamerefinery.com/ for more information on game development topics and strategies for growing your game.

  continue reading

63 episodes

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