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Season 6, Episode 4: Amazon's advertising strategy (with Adam Epstein)

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Manage episode 498479091 series 2419218
Content provided by MobileDevMemo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MobileDevMemo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this week's episode of the MDM podcast, I speak with Adam Epstein, the CEO of Gigi, an AI-enabled automation tool for the Amazon DSP. Following Amazon's announcement in June of identity partnerships with both Roku and Disney (which I cover in Amazon is CTV’s data engine), Adam and I focus our conversation on Amazon's strategic positioning with its advertising business across Amazon Prime Video, sponsored on-site advertising, and the Amazon DSP. Among other topics, we discuss:

  • An overview of the partnerships that Amazon announced with Roku and Disney at Cannes
  • Why Amazon's dataset is a natural fit for CTV, and whether its audience data alone can be a principal driver of growth in that market
  • How Amazon's AI-enabled automation products, Brand+ and Performance+, differ from those offered by Meta and Google
  • Whether Amazon is fundamentally supply-constrained
  • The ecosystem of advertising-focused AI tools
  • The non-obvious ways that Amazon is approaching growth in non-endemic advertising
  • Misconceptions related to Amazon's advertising business?

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

  • INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
  • ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

  continue reading

134 episodes

Artwork
iconShare
 
Manage episode 498479091 series 2419218
Content provided by MobileDevMemo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MobileDevMemo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this week's episode of the MDM podcast, I speak with Adam Epstein, the CEO of Gigi, an AI-enabled automation tool for the Amazon DSP. Following Amazon's announcement in June of identity partnerships with both Roku and Disney (which I cover in Amazon is CTV’s data engine), Adam and I focus our conversation on Amazon's strategic positioning with its advertising business across Amazon Prime Video, sponsored on-site advertising, and the Amazon DSP. Among other topics, we discuss:

  • An overview of the partnerships that Amazon announced with Roku and Disney at Cannes
  • Why Amazon's dataset is a natural fit for CTV, and whether its audience data alone can be a principal driver of growth in that market
  • How Amazon's AI-enabled automation products, Brand+ and Performance+, differ from those offered by Meta and Google
  • Whether Amazon is fundamentally supply-constrained
  • The ecosystem of advertising-focused AI tools
  • The non-obvious ways that Amazon is approaching growth in non-endemic advertising
  • Misconceptions related to Amazon's advertising business?

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

  • INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
  • ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

  continue reading

134 episodes

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