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Season 6, Episode 2: MDM Mailbag #4 (with David Barnard)

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Manage episode 495925324 series 2419218
Content provided by MobileDevMemo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MobileDevMemo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this week's episode, I speak with David Barnard, a well-known independent app developer, the host of the Sub Club podcast, and the Growth Advocate at RevenueCat. This is the fourth installment of the MDM Mailbag series, where questions for guests are sourced from the Mobile Dev Memo community.

Among other things, we discuss:

  • The viability of link-out following Apple's policy change and how developers are integrating it;
  • How independent app developers can build sustainable businesses;
  • Retention strategies for subscription apps;
  • When developers should utilize subscription monetization versus other forms.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

  • INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
  • ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

  continue reading

137 episodes

Artwork
iconShare
 
Manage episode 495925324 series 2419218
Content provided by MobileDevMemo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MobileDevMemo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this week's episode, I speak with David Barnard, a well-known independent app developer, the host of the Sub Club podcast, and the Growth Advocate at RevenueCat. This is the fourth installment of the MDM Mailbag series, where questions for guests are sourced from the Mobile Dev Memo community.

Among other things, we discuss:

  • The viability of link-out following Apple's policy change and how developers are integrating it;
  • How independent app developers can build sustainable businesses;
  • Retention strategies for subscription apps;
  • When developers should utilize subscription monetization versus other forms.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

  • INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
  • ContextSDK. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

  continue reading

137 episodes

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