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Season 5, Episode 4: The state of mobile programmatic advertising in 2025 (with Pan Katsukis)

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Manage episode 462413076 series 2419218
Content provided by MobileDevMemo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MobileDevMemo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of the podcast, I speak with Pan Katsukis, the CEO of Remerge, a mobile DSP. Our conversation centers around the state of mobile programmatic advertising. Among other things, we discuss:

  • How the mobile programmatic space has evolved in recent years;
  • The misconceptions that advertisers have about mobile programmatic;
  • The mistakes that advertisers make when they first explore programmatic;
  • The targeting techniques that you see advertisers have the most success with in programmatic;
  • The typical platform budget split with programmatic;
  • The type of non-gaming inventory that is available in the programmatic sphere;
  • Whether gaming companies can be successful in buying non-gaming inventory programmatically;
  • The measurement challenges with mobile programmatic?

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

  • Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.
  • INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

  continue reading

119 episodes

Artwork
iconShare
 
Manage episode 462413076 series 2419218
Content provided by MobileDevMemo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MobileDevMemo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of the podcast, I speak with Pan Katsukis, the CEO of Remerge, a mobile DSP. Our conversation centers around the state of mobile programmatic advertising. Among other things, we discuss:

  • How the mobile programmatic space has evolved in recent years;
  • The misconceptions that advertisers have about mobile programmatic;
  • The mistakes that advertisers make when they first explore programmatic;
  • The targeting techniques that you see advertisers have the most success with in programmatic;
  • The typical platform budget split with programmatic;
  • The type of non-gaming inventory that is available in the programmatic sphere;
  • Whether gaming companies can be successful in buying non-gaming inventory programmatically;
  • The measurement challenges with mobile programmatic?

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

  • Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.
  • INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

  continue reading

119 episodes

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