Join me for an enlightening conversation with Matt Medeiros, the "Podfather of WordPress" and creator of The WP Minute, as we dive deep into the world of content creation, personal branding, and playing the long game in the digital space.

In this episode, Matt shares his 15+ years of experience as a digital professional and reveals why he consciously chose to build without chasing fame or algorithms. We explore:

- The true value of personal branding vs. building sellable assets
- Why Matt avoids the content hamster wheel of viral marketing
- The importance of creating for the love of the game, not just metrics
- How podcasting serves as the ultimate "dynamic resume"
- The transition from WordPress to AI and what's next
- Strategic insights on when to name products after yourself (and when not to)
- The "blue collar digital worker" mindset
- How authentic content creation leads to unexpected opportunities
- Building sustainable content businesses without burnout

Matt discusses his journey from running a WordPress agency to becoming a key voice in the podcasting space, his experiences with various ventures (from The Matt Report to The WP Minute to South Coast FM), and why staying "in the mix" has been his most valuable content strategy.

Whether you're a content creator, entrepreneur, or someone interested in building a lasting digital presence, this conversation offers invaluable insights on creating meaningful content that stands the test of time.

GUEST: Matt Medeiros
- Website: https://craftedbymatt.com
- WP Minute: https://thewpminute.com
- Gravity Forms: https://gravity.com