In this episode Brent Feldman sits down with Corey Quinn, the agency‑growth advisor behind Anyone, Not Everyone. Corey walks us through his journey from a 1999 streaming‑media startup to a Morgan Stanley sales trainee, a top‑performing business‑development rep, and then CMO of Scorpion. He shares hard‑won lessons on:

The generalist trap vs. vertical specialization

Building founder‑led sales systems you can hand off

How to scale culture and values during hyper‑growth (the Scorpion “Pantone swatch” story)

Why email newsletters are his single most powerful acquisition channel today

The pros & cons of multiple brand umbrellas (Scorpion Healthcare case study)

A quick preview of his new book “Anyone, Not Everyone” – plus a free audiobook link!

00:00 🎙️ Intro – Meet Brent & Corey

01:45 📜 Corey’s early days: 1999 streaming‑media startup & $6 M raise

04:20 💡 Lesson learned: missing mentorship & “wisdom” gap

06:05 🏦 From startup to Morgan Stanley – elite sales training experience

08:30 🚀 Jump back to the internet: business‑development & becoming #1 salesperson for 19 quarters

11:10 📈 Rise to CMO at Scorpion – scaling from 100 → 1,000 employees

13:45 🌟 How Scorpion built a values‑first culture (Pantone swatch & Disney Leadership Institute)

16:30 🏥 The Scorpion Healthcare brand decision – why a separate vertical mattered

18:55 🤔 Multi‑brand vs. single‑brand strategy – when to consolidate

21:20 📧 Corey’s email‑first marketing philosophy – owning your audience

24:00 📚 The rise of celebrity newsletters (Lil Jon, McConaughey, Huberman…)

26:15 🔍 The Generalist Trap – why agencies get stuck and how to escape

30:40 🎯 Vertical specialization vs. platform specialization in the AI era

34:10 🛠️ Building a founder‑independent sales process – productizing deals

38:05 ⚔️ Real‑world founder‑sales case study (law‑firm agency)

42:00 🚀 First actionable step for burned‑out owners – go niche

44:20 📣 The big catalyst that forces agencies to change (over‑reliance on inbound & referrals)

46:55 📘 Book promo: Anyone, Not Everyone – free audiobook & workbook link

48:30 🎉 Closing thoughts & thank‑yous

49:30 📢 Outro – Like, subscribe & stay tuned for the next episode

📚 Resources Mentioned

Corey’s Book: Anyone, Not Everyone – 5‑step system to move from founder‑led sales to vertical specialization.

Free audiobook + workbook: https://anyonenoteveryone.com

Amazon / Audible: Search “Anyone, Not Everyone Corey Quinn”

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Comment below: What vertical are you considering specializing in?

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