The Habit of Asking: Shifting to a Recurring-First Mindset

Missions to Movements

Content provided by Dana Snyder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dana Snyder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

8M ago 15:39

MP3•Episode home

Did you know that only 3% of charitable giving in the U.S. happens on a recurring basis, and moving that needle to just 5% could unlock $9 BILLION in annual funding for nonprofits?!
Today I’m sharing my keynote from the 2025 Monthly Giving Summit and pulling back the curtain on what it really takes to stop treating recurring giving like a side hustle. It’s time to make it the main event!
Sustainable, predictable revenue doesn’t happen by accident. It happens when we lead with intention, ask boldly, and invite people into something bigger than a one-time gift.
And it starts with ONE powerful question: Do you have the habit of asking?
Throughout my talk, you’ll hear personal stories, industry-shifting data, and tactical strategies to help you build (or scale) a thriving monthly giving program. You’ll walk away with ideas you can implement today (not next year!), to transform how you position recurring support, activate your donors, and build a future where sustainable giving becomes the norm.

Resources & Links

Want to see more of the 2025 Monthly Giving Summit? Click here for the YouTube Playlist of all the sessions.

Check out Episode 142 to hear Blythe Hill from Dressember unpack their merger and acquisition journey with IJM.

Already have a monthly giving program? The Mini Monthly Giving Mastermind starts in January and is just for you.

Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence.

Let's Connect!

Send a DM on Instagram or LinkedIn and let us know what you think of the show!
My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
Want to book Dana as a speaker for your event? Click here!

Chapters

1. Unlocking $9 Billion Through Recurring Giving (00:00:00)

2. Personal Journey to Monthly Giving (00:02:15)

3. Monthly Giving Awareness Week Preview (00:04:45)

4. Finding My Cause Through a Film (00:07:58)

5. My Experience as a Monthly Donor (00:10:22)

6. The $9 Billion Recurring Giving Opportunity (00:12:07)

7. Changing Our Asking Habits (00:14:51)

8. Taking Action Together (00:17:09)

221 episodes

#Non-Profit #Business #Marketing #Dana Snyder #Social Media #Digital Marketing #Nonprofit Marketing #Online Fundraising #Online Marketing #Facebook #Social Media Advertising #Content Strategy #Content Marketing #Podcasting Education #Self-Improvement