In this Mission Matters episode, ⁠Adam Torres⁠ interviews ⁠Devora Rogers⁠, Chief Strategy Officer at Alter Agents, about how brands can use consumer research to unlock growth and stay connected to their audiences. From her early career in media to leading insights at a top research firm, Rogers shares lessons on the power of data, the limits of AI, and how great storytelling drives brand impact.

Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule.

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