In this Mission Matters episode, Adam Torres interviews Richard Cox, Chief Merchandising Officer at Pacsun, during the Pacsun Purpose Partner Summit in Los Angeles. Richard discusses Pacsun’s transformation into a purpose-driven brand, unveiling insights from the company’s Youth Report on Gen Z and Gen Alpha. He also reflects on iconic collaborations with ASAP Rocky, The Met Museum, and Formula One — all tied to Pacsun’s mission to create meaningful connections with the next generation.

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