On Mission Matters, Adam Torres interviews Alex Halkin, Founder & CEO of Competera. Alex explains how Competera’s AI pricing platform helps retailers move beyond static rules and elasticity tables to model-driven pricing that lifts margin and frees teams’ time. He also shares his founder journey—from early tech hustles to building a profitable AI company through global shocks—guided by a mission to let machines do the math so people can do meaningful work

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