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On this episode of Mission-Driven Founders, we sit down with Dawn LaFontaine, founder of Cat in the Box, who turned her love for cats into a profitable, mission-driven business. 🐾

Dawn shares how she identified a gap in the pet market, overcame startup challenges, and built a brand that seamlessly balances innovation, design, and wellness. Her journey offers actionable insights for entrepreneurs looking to launch, grow, or pivot a business—no matter their stage in life.

Key Takeaways:

• Launching a business as an empty nester and turning passion into profit
• Designing products that are both functional and marketable
• Navigating the competitive pet industry and spotting emerging trends
• Building a brand that creates impact through animal rescue and wellness

This episode is ideal for mission-driven founders, aspiring entrepreneurs, and anyone seeking to turn passion into a thriving business.

👉Support Dawn:

🌐 Website: thecatisinthebox.com

📸 Instagram: @the.cat.is.in.the.box

Read More: Full interview on Crunchy Mama Box & Authority Magazine

🌿 Join us as we celebrate innovation, empowerment, and the movement toward a more mindful, compassionate future. Subscribe to Mission-Driven Founders on your favorite platform and never miss a story that inspires change!

📖 Get your copy of Women in Wellness on Amazon or on our website:

🌍 Explore Crunchy Mama Box and discover certified wellness products:

✨ Learn more about the CMB Certification Program

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