Welcome to Season 2, Episode 7 of Misadventures in Marketing: Winning the AI Content Wars. In this episode, hosts Peter Farago and Steve Haney discuss the challenges and strategies of content creation in a market flooded with AI-generated content; i.e. AI slop. In a sense, we realize marketing teams have to fight fire with fire and use the AI tools we have at our disposal to increase our content marketing output. But if you don’t “top up” the quality of that content with a human touch, it is not going to stand out and resonate with prospects. Additionally, it is this human connection that builds trust in the brand, and therefore in the marketplace. All this being said, as marketers we still face a tsunami of noise as we put our content out into the internet. The keys are authenticity, consistency, and human curation.

About Misadventures In Marketing

The American Marketing Association San Francisco Chapter presents Misadventures in Marketing, a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago, a career high tech marketer and Steve Haney, a fractional GTM executive in tech, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and marketing colleagues.

Listen: https://mim.captivate.fm/

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LinkedIn: https://www.linkedin.com/company/amasf/

Hosts: Peter Farago and Steve Haney

Marketing: Ian Robinson-Lambert

Editing: Lorenzo Fernandez-Kopec, Marisa Gabriela Ramos (Peakbound Studios), and Brian Douglas

Consulting Producer: JulieAnn Bornales

Content Producer: Rinita Datta

We'd also like to thank our sponsor Workbox for their support of Misadventures in Marketing.

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