We’re back! It’s Season 2 Ep 1 of Misadventures in Marketing! In this episode of Misadventures in Marketing, hosts Peter Farago and Steve Haney discuss their own use of AI tools in how they market. Peter’s go-to chatbot is ChatGPT; Steve’s is Gemini. They explore the recent, rapid-fire developments in AI technology, the implications for job displacement, and the importance of context when using AI. Peter loves using ChatGPT as a thought partner. Steve likes using Gemini to analyze large spreadsheets to get a better understanding on marketing budget spend and trends in the data he may have missed. Both agree that these tools make them much more productive and are downright transformative under certain circumstances. Agentic AI’s are up next, and have the opportunity to make one person as productive as ten. All this being said, the human spark of anticipating what’s next still can’t be replaced. AI’s, by definition, predict based on looking back. Humans make decisions by looking forward. Good marketing needs the creative human element to produce the best work and succeed.

About Misadventures In Marketing

The American Marketing Association San Francisco Chapter presents Misadventures in Marketing, a podcast about high tech marketing in Silicon Valley, focusing primarily on marketing challenges in early stage technology startups. Hosts Peter Farago, a career high tech marketer and Steve Haney, a fractional CMO, chat weekly about marketing practices in high tech, the latest martech product news, their experiences from the front lines, and interviews with their CMO friends and marketing colleagues.

Listen: https://mim.captivate.fm/

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Hosts: Peter Farago and Steve Haney

Marketing: Ian Robinson-Lambert

Editing: Lorenzo Fernandez-Kopec, Marisa Gabriela Ramos (Peakbound Studios), and Brian Douglas

Consulting Producer: JulieAnn Bornales

Content Producer: Rinita Data

We'd also like to thank our sponsor Workbox for their support of Misadventures in Marketing.

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