MWM - Ep.28 Chemist to Creator: Teja Urankar on Building a Brand with Purpose and Passion
Manage episode 498857570 series 3553230
In this episode of Minutes with Mike, Mike sits down with Teja Urankar, the founder, CEO, founder, & product developer behind Butter Be Kind to unpack how a lifelong struggle with eczema, coupled with her grandparents' herbal remedies, drove her to study biotechnology and create products that are effective and gentle.
Taya's entrepreneurial journey is a powerful story of purpose over profit. She shares her decision to leave a career in pharmaceuticals during the pandemic to launch her company, learning the ropes of business from scratch and mentorship. She details the challenges of entering the U.S. market, the pivotal role of social media in her growth, and the slow but sure success of in-person pop-up shops. This conversation is a must-listen for anyone seeking to understand the power of a mission-driven brand, the value of authenticity in marketing, and the importance of a strong support network for founders.
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