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Buy Now Pay Later: Interview with Zip’s CMO Jinal Shah

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Manage episode 449812563 series 2519658
Content provided by Mintel Little Conversation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mintel Little Conversation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Host Andrew Davidson sits down with Jinal Shah, GM, Shopping & CMO at Zip, to talk about the growth and evolution of the Buy Now Pay Later (BNPL) sector. Listen as they discuss BNPL’s target audience, marketing strategies, corporate commitment to financial literacy and the importance of responsible lending practices. Tune into the conversation to find out more about the future of BNPL and the opportunities it presents for both consumers and marketers.

Download our FREE 2025 Financial Services Marketing Trends and get in touch with our consultants to learn more.

Head over to Mintel’s LinkedIn to share your take on how BNPL impacts consumer trends, and visit mintel.com to become a member of our free Spotlight community.

Timestamps:

(00:03) Introduction

(01:56) BNPL market growth

(05:14) Target audience of BNPL and evolution

(10:15) Competition in the BNPL space

(13:59) Responsible lending and transparency

(18:23) Marketing strategy and innovation

(28:43) Future plans and aspiration

(32:22) Career advice for aspiring marketeers

(38:56) Closing thoughts and takeaways

Host: Andrew Davidson, SVP, Chief Insights Officer, Comperemedia.

Guest: Jinal Shah, GM, Shopping & CMO, Zip.

  continue reading

164 episodes

Artwork
iconShare
 
Manage episode 449812563 series 2519658
Content provided by Mintel Little Conversation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mintel Little Conversation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Host Andrew Davidson sits down with Jinal Shah, GM, Shopping & CMO at Zip, to talk about the growth and evolution of the Buy Now Pay Later (BNPL) sector. Listen as they discuss BNPL’s target audience, marketing strategies, corporate commitment to financial literacy and the importance of responsible lending practices. Tune into the conversation to find out more about the future of BNPL and the opportunities it presents for both consumers and marketers.

Download our FREE 2025 Financial Services Marketing Trends and get in touch with our consultants to learn more.

Head over to Mintel’s LinkedIn to share your take on how BNPL impacts consumer trends, and visit mintel.com to become a member of our free Spotlight community.

Timestamps:

(00:03) Introduction

(01:56) BNPL market growth

(05:14) Target audience of BNPL and evolution

(10:15) Competition in the BNPL space

(13:59) Responsible lending and transparency

(18:23) Marketing strategy and innovation

(28:43) Future plans and aspiration

(32:22) Career advice for aspiring marketeers

(38:56) Closing thoughts and takeaways

Host: Andrew Davidson, SVP, Chief Insights Officer, Comperemedia.

Guest: Jinal Shah, GM, Shopping & CMO, Zip.

  continue reading

164 episodes

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